When my friend Caitie asked me to help her write just a little bit of copy for this campaign she was working on, I think I always knew it was going to be more than that.
Caitie told me all about Self-Esteem Rising, and in turn the Beautiful Me programs, and how the organization was bringing self-esteem education to women and girls all across the country. I was amazed, and I knew I wanted to be involved in helping spread the word.
So that’s what we’ve been doing, trying to bring attention to these amazing programs so that even more females can learn the importance of self-esteem and be given the tools to cultivate self-esteem within themselves.
When I was younger — and even now — I struggled with low self-esteem, which manifested in a number of terrible and self-destructive ways. And it sucked. But what sucks even more is that my story is not unique. So many girls I know battled with low self-esteem just like me. Although the way those struggles reveal themselves vary from girl to girl and woman to woman, what remains the same is that those struggles hold us back.
In researching for this campaign and writing all the copy for the website and press releases and social media, I’ve learned that only 4% of women think they are beautiful. I’ve learned that 78% of women feel pressure to never show weakness or make mistakes. I’ve learned that women aren’t applying for jobs they’re qualified for while men are applying for those same jobs even when they don’t meet all the necessary requirements.
These statistics aren’t new, but they’re nevertheless disappointing.
They’re also fixable.
Imagine a world where girls can feel good about themselves. Imagine a world where women aren’t waiting around for encouragement to do what they know is right. Imagine what a difference it would make if women took control of their lives and took ownership of how awesome they are.
It’s possible. And Self-Esteem Rising is presenting women with the tools necessary to make that world a reality.
I’ve been so proud to work with an amazing crew of incredible women who have all VOLUNTEERED their time to make this campaign possible. We’ve spent countless sleepless nights going over messaging, redesigning websites and rewriting press releases. We’ve logged so many hours on conference calls. We’ve used so much data sending text messages and emails. And we’ve formed amazing bonds built on encouraging gifs, kind words and rallying each other to keep going every day.
We’re also so lucky to have a great foundation behind us, the Hance Family Foundation, whose mission it is to bring this education to girls everywhere. It’s an honor to help them do that.
I hope you’ll follow along as we continue to bring the Self-Esteem Rising message to the world at large. We’ve got big things planned, so stay tuned!